SEM uses paid advertising to boost website visibility on search engines, leveraging targeted keywords and ad campaigns to drive traffic and achieve marketing objectives.
In Detail SEM (Search Engine Marketing) involves using paid advertising to increase a website's visibility on search engine results pages. This strategy includes creating targeted ads and bidding on keywords to reach specific audiences. SEM campaigns typically use platforms like Google Ads to drive traffic and generate leads. Analyzing performance metrics helps optimize ad spend and improve campaign effectiveness. Combining SEM with SEO strategies can enhance overall search engine visibility and achieve marketing goals more effectively.
